User research — what’s tomato ketchup got to do with it?
Published in
5 min readMay 14, 2018
The iconic glass Heinz ketchup bottle was once a staple in family kitchens around the world.
Thump, thump…and perhaps one last thump and the red sauce spurted out onto fries, burgers or whatever else was sitting on the dinner plate.
But in the late 1980s, the giant food company made the decision to monumentally switch up its packaging design…
