Top Stories, Summarized

How Brands Can Counter Consumer Uncertainty

ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced by external conditions, market dynamics, or personal circumstances. There is enough fear to go around. People are scared of inflation, recession, market volatility and a...

Designing for Emotions

ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important because it enhances user engagement, deepens emotional connections, and ultimately makes products more meaningful and memorable. Designers need to create a cohesive user...

The Latest

How Brands Can Counter Consumer Uncertainty

ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced by external conditions, market dynamics, or personal circumstances. There is enough fear to go around. People are scared of inflation, recession, market volatility and a...

Designing for Emotions

ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important because it enhances user engagement, deepens emotional connections, and ultimately makes products more meaningful and memorable. Designers need to create a cohesive user...

How Brands Can Counter Consumer Uncertainty

ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced by external conditions, market dynamics, or personal circumstances. There is enough fear to go around. People are scared of inflation, recession, market volatility and a...

Designing for Emotions

ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important because it enhances user engagement, deepens emotional connections, and ultimately makes products more meaningful and memorable. Designers need to create a cohesive user...

How is mobile-first web design different from adaptive and responsive design?

ARTICLE SUMMARY: As technology advances how we design is constantly changing. It can be a little confusing at first, new terms are adopted to fit new functions or processes. We designers need a clear understanding of these new terms and processes if we want to use...

How To Grow Small Brands

ARTICLE SUMMARY: It's a rough economy out there and seems to be getting rougher. It is a daunting task to take any small brand and break into and grab some of the market share the big brands enjoy. Especially in this economic landscape. Growing a small brand involves...

Good UX is not just about minimizing clicks

ARTICLE SUMMARY: A designers part of our job is to help its users work smarter, not harder. Sometimes in the process of doing that we inadvertently miss the mark. While minimizing clicks can contribute to a more efficient experience, good UX is about much more than...

Design systems: simplifying documentation writing

ARTICLE SUMMARY: As designers we know how tough creating a design system can be. It's hard, but harder yet is the documentation. Without the written information that describes what every element does and what it should and shouldn't be used for, how do you communicate...

How designers create alignment

ARTICLE SUMMARY: Large projects have the potential for large problems. As projects drag on it's only a matter of time before the finger pointing begins, the PMs blame designers, designers blame devs, and devs blame lawyers. Creating alignment is crucial for designers...

What Is Design Strategy And Why Do You Need It

ARTICLE SUMMARY: Designers love what they do, but let's face it sometimes they get bogged down and get lost in the details. What designers need is a comprehensive plan that guides how the design will be used to achieve business goals, meet user needs, and...

21 UX strategies to maximize user engagement without exploitation

ARTICLE SUMMARY: It is important for designers to discover and develop sustainable and ethical strategies that maximize user engagement without exploitation.. Rather than relying on exploitative shortcuts, focusing on ethical engagement encourages teams to think more...

The consequences of not making a decision as a designer

ARTICLE SUMMARY: When it comes to design designers cannot afford to be indecisive, we need to make a decision and move on. Not making a decision can lead to several negative consequences that affect both the project and the designer's reputation. We need to overcome...

How Brands Can Counter Consumer Uncertainty

ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced by external conditions, market dynamics, or personal circumstances. There is enough fear to go around. People are scared of inflation, recession, market volatility and a...

Designing for Emotions

ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important because it enhances user engagement, deepens emotional connections, and ultimately makes products more meaningful and memorable. Designers need to create a cohesive user...

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Graphic Design

UX Design Challenge: Then and Now

ARTICLE SUMMARY: It’s interesting when you look back to when you first started in design and how basically between school and some experience you pretty much ready to conquer the design world. Maybe you thought there was nothing you could do to improve on the early...

Basic Color Theory

ARTICLE SUMMARY: We designers know the importance of color. You know that whether it's driving down the highway or thumbing through a magazine at the doctor's office you're gonna notice the color billboard, headlines or photo first, article second. We also know that...

10 laws of UX every designer should know

ARTICLE SUMMARY: While nobody is going to be arrested for not following the Laws of UX, you look at some of the websites out there and think to yourself maybe they should be. Understandable. As designers we know they are not laws, but principles. We know understanding...

The Psychology of Color: How It Influences Emotions and Behavior

ARTICLE SUMMARY: The importance of color in our lives cannot be understated. While most people do not think about the effects color has on human emotions, perceptions, and behaviors designers do, and for good reasons. Color is widely studied in marketing, design, and...

How the meaning of colour varies per culture

ARTICLE SUMMARY: The effects of color on the population at large is not lost on designers. Colors are not only about hue and saturation but also about meaning. Each color can have a different essence across the globe. The meaning of color can vary significantly from...

Decoding Typography: Unveiling the Art and Science

ARTICLE SUMMARY: It's been said before, you can never learn enough about type. The more we understand type the more we can take advantage it's power of communication and persuasion to our designs. The study of typography spans centuries of development and innovation...

UX Design Challenge: Then and Now

ARTICLE SUMMARY: It’s interesting when you look back to when you first started in design and how basically between school and some experience you pretty much ready to conquer the design world. Maybe you thought there was nothing you could do to improve on the early...

Basic Color Theory

ARTICLE SUMMARY: We designers know the importance of color. You know that whether it's driving down the highway or thumbing through a magazine at the doctor's office you're gonna notice the color billboard, headlines or photo first, article second. We also know that...

Alternatives to Using Pure Black (#000000) for Text and Backgrounds

ARTICLE SUMMARY: Back in the day before computers, when it came to type life was fairly simple. You picked out your type, you watched your leading, kerning, legibility, and readability. Pretty straight forward stuff and then it was off to the printers. Depending on...

Decoding Typography: Unveiling the Art and Science

ARTICLE SUMMARY: It's been said before, you can never learn enough about type. The more we understand type the more we can take advantage it's power of communication and persuasion to our designs. The study of typography spans centuries of development and innovation...

Exploring the Impact of Colors and Typography

ARTICLE SUMMARY: Oscar Wilde once said "presentation is everything." There is power in words, especially if you know how to "present" them. Colors and typography play a crucial role in readability and user experience (UX) in design, they can influence how users...

9 Rules for Good Typography in Web Design

ARTICLE SUMMARY: When it comes to web design nothing is more important than typography, it is key to good communication, maintaining brand identity, convey emotions and set the tone for the content across various communication mediums. Good typography is essential in...

How Brands Can Counter Consumer Uncertainty

ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced by external conditions, market dynamics, or personal circumstances. There is enough fear to go around. People are scared of inflation, recession, market volatility and a...

Designing for Emotions

ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important because it enhances user engagement, deepens emotional connections, and ultimately makes products more meaningful and memorable. Designers need to create a cohesive user...

How is mobile-first web design different from adaptive and responsive design?

ARTICLE SUMMARY: As technology advances how we design is constantly changing. It can be a little confusing at first, new terms are adopted to fit new functions or processes. We designers need a clear understanding of these new terms and processes if we want to use...

How To Grow Small Brands

ARTICLE SUMMARY: It's a rough economy out there and seems to be getting rougher. It is a daunting task to take any small brand and break into and grab some of the market share the big brands enjoy. Especially in this economic landscape. Growing a small brand involves...

Design Principles Used by Apple

ARTICLE SUMMARY: Charles Caleb Colton said that “Imitation is the sincerest form of flattery." Truer words were never spoken, especially when it comes to Apple and design. Using design principles employed by Apple can be crucial for several reasons, especially when...

Product Metrics for Designers

ARTICLE SUMMARY: Product metrics are crucial for designers because they provide a data-driven framework to evaluate the effectiveness of design choices and understand how users interact with a product. When designers consider product metrics, their goal is to bridge...

14 Rules to Design Accessible Buttons

ARTICLE SUMMARY: We know designing for accessibility is good for business. By making your products and services accessible, you open them up to a significant portion of the population—more than 1 billion people globally live with some form of disability. This...

How to use grayscale: a quick way to check accessibility

ARTICLE SUMMARY: As designers we know how important accessibility is. It gives more people access to our goods and services online and in real life. Not only that, designing with accessibility in mind is good business and the right thing to do. Sometimes when doing a...

How to Make Better Decisions When You Don’t Have All the Information

ARTICLE SUMMARY: It does not matter what business you are in, as a leader at some point in your career you will have to make decisions based on limited information. In design not only will you have limited information you will also have to deal with rapidly changing...

How to create a color story

ARTICLE SUMMARY: Color is one of the most taken for granted things on the face of the earth. It's there 24/7, surrounding us and influencing us and the actions we take. A good designer will use the power of color to manipulate us into seeing more than just color,...

How Brands Can Counter Consumer Uncertainty

ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced by external conditions, market dynamics, or personal circumstances. There is enough fear to go around. People are scared of inflation, recession, market volatility and a...

Designing for Emotions

ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important because it enhances user engagement, deepens emotional connections, and ultimately makes products more meaningful and memorable. Designers need to create a cohesive user...