ARTICLE SUMMARY: When I was in the Navy and just out of boot camp in 1970 the first three months on my new ship was spent in the galley making powdered apple sauce for the evening meal. About a half hour into the meal the mess deck chief came back and taught me a...
ARTICLE SUMMARY: The old saying goes, "If at first you don't succeed, try, try again". It's never easy for a major brand to recapture the glory days once the subculture that made your brand a success starts to grow up or fade away. Skateboarding has a rich cultural...
ARTICLE SUMMARY: UX design can be a tough business when you first start out, it gets even tougher when you decide you want to strike out on your own. It's scary and exciting all at the same time. No person is an island and sometimes you can use a little help along the...
ARTICLE SUMMARY: When I was in the Navy and just out of boot camp in 1970 the first three months on my new ship was spent in the galley making powdered apple sauce for the evening meal. About a half hour into the meal the mess deck chief came back and taught me a...
ARTICLE SUMMARY: The old saying goes, "If at first you don't succeed, try, try again". It's never easy for a major brand to recapture the glory days once the subculture that made your brand a success starts to grow up or fade away. Skateboarding has a rich cultural...
ARTICLE SUMMARY: When I was in the Navy and just out of boot camp in 1970 the first three months on my new ship was spent in the galley making powdered apple sauce for the evening meal. About a half hour into the meal the mess deck chief came back and taught me a...
ARTICLE SUMMARY: The old saying goes, "If at first you don't succeed, try, try again". It's never easy for a major brand to recapture the glory days once the subculture that made your brand a success starts to grow up or fade away. Skateboarding has a rich cultural...
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ARTICLE SUMMARY: While nobody is going to be arrested for not following the Laws of UX, you look at some of the websites out there and think to yourself maybe they should be. Understandable. As designers we know they are not laws, but principles. We know understanding...
ARTICLE SUMMARY: The importance of color in our lives cannot be understated. While most people do not think about the effects color has on human emotions, perceptions, and behaviors designers do, and for good reasons. Color is widely studied in marketing, design, and...
ARTICLE SUMMARY: It's been said before, you can never learn enough about type. The more we understand type the more we can take advantage it's power of communication and persuasion to our designs. The study of typography spans centuries of development and innovation...
ARTICLE SUMMARY: Oscar Wilde once said "presentation is everything." There is power in words, especially if you know how to "present" them. Colors and typography play a crucial role in readability and user experience (UX) in design, they can influence how users...
ARTICLE SUMMARY: When it comes to web design nothing is more important than typography, it is key to good communication, maintaining brand identity, convey emotions and set the tone for the content across various communication mediums. Good typography is essential in...
ARTICLE SUMMARY: We love type, there's no denying it. It does not matter if you're a designer, bus driver or bar tender, typography has a pervasive influence on our lives and its impact goes beyond the conscious awareness of many people. Maybe it's the art and...
ARTICLE SUMMARY: When I was in the Navy and just out of boot camp in 1970 the first three months on my new ship was spent in the galley making powdered apple sauce for the evening meal. About a half hour into the meal the mess deck chief came back and taught me a...
ARTICLE SUMMARY: The old saying goes, "If at first you don't succeed, try, try again". It's never easy for a major brand to recapture the glory days once the subculture that made your brand a success starts to grow up or fade away. Skateboarding has a rich cultural...
ARTICLE SUMMARY: In any business when it comes to marketing you need to know your target audience. It's one thing if you're like a department store with an overabundance of products, the scattergun approach to marketing works. If you're not a department store then you...
