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3 Drivers Of Brand Choice

ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs. A no brainer, right?! Well, maybe in the old days, but, because we are human our choices are much more complex today than just quality, availability or physical...

Usability testing: your 101 introduction

ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a new website. You now have countless hours spent developing and designing a website that will knock the socks off your client's target audience, or so you think. When it...

How A Surplus Of Choice Weakens Brands

ARTICLE SUMMARY: There is an old saying, "To much choice is no good". Let's face it, if your in the market for a particular widget and go to your search engine you could spend hours scouring the world over looking for exactly what you want. Can anyone say "decision...

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3 Drivers Of Brand Choice

ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs. A no brainer, right?! Well, maybe in the old days, but, because we are human our choices are much more complex today than just quality, availability or physical...

Usability testing: your 101 introduction

ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a new website. You now have countless hours spent developing and designing a website that will knock the socks off your client's target audience, or so you think. When it...

3 Drivers Of Brand Choice

ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs. A no brainer, right?! Well, maybe in the old days, but, because we are human our choices are much more complex today than just quality, availability or physical...

Usability testing: your 101 introduction

ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a new website. You now have countless hours spent developing and designing a website that will knock the socks off your client's target audience, or so you think. When it...

How A Surplus Of Choice Weakens Brands

ARTICLE SUMMARY: There is an old saying, "To much choice is no good". Let's face it, if your in the market for a particular widget and go to your search engine you could spend hours scouring the world over looking for exactly what you want. Can anyone say "decision...

Better Design with UX Rules, and Psychological Research You Need to Know

ARTICLE SUMMARY: When it comes to designing for UX (user experience) there is more to it than meets the eye. For the most part the average person has no clue what goes into making them happy with the products and services they buy. They only know they either like...

The Basics of Branding

ARTICLE SUMMARY: As of late it seems there are websites popping up that will help you create your own logo and website as you try and create your own brand identity, easy peasy, right?! Nothing is further from the truth. There is more to branding than putting some...

Why Focus And Unfocus Are Vital For Creativity

ARTICLE SuMMARY: When it comes to creativity ambiguity can be a two edged sword, knowing how to navigate it can enhance your creative process. Learning when and how to focus and unfocus is critical to being a creative and enhances your ability to be open to more than...

Want UX Inspiration? Look To Classic Video Games

ARTICLE SUMMARY: How about a show of hands, how many of you designers played pinball growing up? How many went to arcades to play video games? How many still play video games? A lot of us. We do love the classics, don't we. Now, how many of you designers look to the...

Enhancing meaning through strong visual imagery

ARTICLE SUMMARY: Design is more than just making something look good, it's about enhancing meaning and providing balance to the content. Without creative balancing between text and images designers would not be able to create the UI experience that would hold the...

The Bible of Mobile UX Design: 20 Main Rules

ARTICLE SUMMARY: UX design used to be fairly straightforward, a client would come to you and tell you what they wanted and you delivered. Thems was the old days. Today, thanks to modern technology you have smart phones, iPads, tablets and a host of other gadgets to...

7 Actions for Increasing Trustworthy Brand Value

ARTICLE SUMMARY: Marketing is about creating value, value for customers, for employees, for shareholders, and for the community. At first marketers focused on mass marketing and the amount of product or what features you would get for your money. Then that evolved...

3 Drivers Of Brand Choice

ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs. A no brainer, right?! Well, maybe in the old days, but, because we are human our choices are much more complex today than just quality, availability or physical...

Usability testing: your 101 introduction

ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a new website. You now have countless hours spent developing and designing a website that will knock the socks off your client's target audience, or so you think. When it...

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Graphic Design

Why Focus And Unfocus Are Vital For Creativity

ARTICLE SuMMARY: When it comes to creativity ambiguity can be a two edged sword, knowing how to navigate it can enhance your creative process. Learning when and how to focus and unfocus is critical to being a creative and enhances your ability to be open to more than...

Want UX Inspiration? Look To Classic Video Games

ARTICLE SUMMARY: How about a show of hands, how many of you designers played pinball growing up? How many went to arcades to play video games? How many still play video games? A lot of us. We do love the classics, don't we. Now, how many of you designers look to the...

AI art generator provokes horror and awe online

ARTICLE SUMMARY: I don't think that in the beginning that most people thought Artificial Intelligence would become such an integral part of everyday life. As technology progresses AI is advancing to a point we thought we would never see, entering into the world of...

Pantone: a revolution in the designers’ world

ARTICLE SUMMARY: If you are a printer, graphic artist, designer or an illustrator you all will have one thing in common, the Pantone Matching System. In the history of design and printing the Pantone Matching System is still relatively new, developed in the 1950s, but...

6 Helpful tips for any new designer to follow

ARTICLE SUMMARY: To all the new designers, welcome to the world of UI/UX design. When it comes to design the old saying "it's a great life if you don't weaken" comes to mind. Like anything else when starting out it seems daunting and that maybe you made a mistake. The...

How to design a logo: 15 golden rules

ARTICLE SUMMARY: When it comes to branding your logo is at the top of the list when it comes to what your target audience will see first when visiting your website. The importance of the logo can not be understated. When you think of the Nike swoosh, the Michelin man...

Why Focus And Unfocus Are Vital For Creativity

ARTICLE SuMMARY: When it comes to creativity ambiguity can be a two edged sword, knowing how to navigate it can enhance your creative process. Learning when and how to focus and unfocus is critical to being a creative and enhances your ability to be open to more than...

Want UX Inspiration? Look To Classic Video Games

ARTICLE SUMMARY: How about a show of hands, how many of you designers played pinball growing up? How many went to arcades to play video games? How many still play video games? A lot of us. We do love the classics, don't we. Now, how many of you designers look to the...

Test Your Digital Literacy with ‘The FBI Guide to Internet Slang’

ARTICLE SUMMARY: Governments and people love acronyms, it is the shorthand of the internet and since the birth of the internet the amount of them are substantial, and somehow still growing. It seems the accumulation of shorthand like “LOL” and “OMG” will never stop...

7 powerful tips to help improve your Typography skills (Updated)

ARTICLE SUMMARY: For the most part the average person reading something really doesn't know a thing about typography or the influence it can have on them. What they do know is that aesthetically they either like it or they don't and probably have no clue why that is....

Testing fonts for accessibility

ARTICLE SUMMARY: There is a lot of talk about accessibility in design these days, and for good reason, it's just good business. Type is a key component in designing for accessibility, if they can't read it why would they continue looking at your website. Think about...

Modern fluid typography editor

ARTICLE SUMMARY: As design technology advances it allows the designer to be more creative with each new innovation. One of those innovations is FLUID TYPOGRAPHY. Fluid typography is the idea that font-size (and perhaps other attributes of type, like line-height...

3 Drivers Of Brand Choice

ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs. A no brainer, right?! Well, maybe in the old days, but, because we are human our choices are much more complex today than just quality, availability or physical...

Usability testing: your 101 introduction

ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a new website. You now have countless hours spent developing and designing a website that will knock the socks off your client's target audience, or so you think. When it...

How A Surplus Of Choice Weakens Brands

ARTICLE SUMMARY: There is an old saying, "To much choice is no good". Let's face it, if your in the market for a particular widget and go to your search engine you could spend hours scouring the world over looking for exactly what you want. Can anyone say "decision...

Better Design with UX Rules, and Psychological Research You Need to Know

ARTICLE SUMMARY: When it comes to designing for UX (user experience) there is more to it than meets the eye. For the most part the average person has no clue what goes into making them happy with the products and services they buy. They only know they either like...

The Basics of Branding

ARTICLE SUMMARY: As of late it seems there are websites popping up that will help you create your own logo and website as you try and create your own brand identity, easy peasy, right?! Nothing is further from the truth. There is more to branding than putting some...

7 Actions for Increasing Trustworthy Brand Value

ARTICLE SUMMARY: Marketing is about creating value, value for customers, for employees, for shareholders, and for the community. At first marketers focused on mass marketing and the amount of product or what features you would get for your money. Then that evolved...

Realizing Business Goals With Brand Equity Research

ARTICLE SUMMARY: How your brand is perceived and knowing what your customers want will help you put together a powerful brand strategy. The major brands did not get where they are today by hoping people will just fall in love with their products or services, they did...

How to design a logo: 15 golden rules

ARTICLE SUMMARY: When it comes to branding your logo is at the top of the list when it comes to what your target audience will see first when visiting your website. The importance of the logo can not be understated. When you think of the Nike swoosh, the Michelin man...

What is Cornerstone Content and Why is it So Important?

ARTICLE SUMMARY: You can have the greatest website under the sun, but if your position on a search engine is in a poor position how many potential clients will really see what you have to offer. That is where "Cornerstone Content" comes in. "What is Cornerstone...

8 Tips for Improving Multilingual and International SEO

ARTICLE SUMMARY: Thanks to the internet that big world out there is getting smaller and smaller, also, thanks to the internet your marketplace is getting bigger and bigger. To reach that global marketplace there are a few considerations that need to be addressed if...

3 Drivers Of Brand Choice

ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs. A no brainer, right?! Well, maybe in the old days, but, because we are human our choices are much more complex today than just quality, availability or physical...

Usability testing: your 101 introduction

ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a new website. You now have countless hours spent developing and designing a website that will knock the socks off your client's target audience, or so you think. When it...

How A Surplus Of Choice Weakens Brands

ARTICLE SUMMARY: There is an old saying, "To much choice is no good". Let's face it, if your in the market for a particular widget and go to your search engine you could spend hours scouring the world over looking for exactly what you want. Can anyone say "decision...