ARTICLE SUMMARY: Stakeholders often have specific desires based on business goals, market pressures, or personal preferences. The trouble is it's the designer who will figure out what the user actually needs and how to solve the problems that arise on the way to...
ARTICLE SUMMARY: Nothing says good design like making that emotional connection to your target audience. It's what we strive for. When people feel something in response to a design, they are more likely to remember it and keep coming back to it. Emotional design can...
ARTICLE SUMMARY: Whether it's from school or on the job training designers know it's important to learn your design principles and practices. When designers know the rationale behind design choices it allows them to make informed decisions rather than relying on...
ARTICLE SUMMARY: Stakeholders often have specific desires based on business goals, market pressures, or personal preferences. The trouble is it's the designer who will figure out what the user actually needs and how to solve the problems that arise on the way to...
ARTICLE SUMMARY: Nothing says good design like making that emotional connection to your target audience. It's what we strive for. When people feel something in response to a design, they are more likely to remember it and keep coming back to it. Emotional design can...
ARTICLE SUMMARY: Stakeholders often have specific desires based on business goals, market pressures, or personal preferences. The trouble is it's the designer who will figure out what the user actually needs and how to solve the problems that arise on the way to...
ARTICLE SUMMARY: Nothing says good design like making that emotional connection to your target audience. It's what we strive for. When people feel something in response to a design, they are more likely to remember it and keep coming back to it. Emotional design can...
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ARTICLE SUMMARY: We designers know the importance of color. You know that whether it's driving down the highway or thumbing through a magazine at the doctor's office you're gonna notice the color billboard, headlines or photo first, article second. We also know that...
ARTICLE SUMMARY: While nobody is going to be arrested for not following the Laws of UX, you look at some of the websites out there and think to yourself maybe they should be. Understandable. As designers we know they are not laws, but principles. We know understanding...
ARTICLE SUMMARY: It's been said before, you can never learn enough about type. The more we understand type the more we can take advantage it's power of communication and persuasion to our designs. The study of typography spans centuries of development and innovation...
ARTICLE SUMMARY: Oscar Wilde once said "presentation is everything." There is power in words, especially if you know how to "present" them. Colors and typography play a crucial role in readability and user experience (UX) in design, they can influence how users...
ARTICLE SUMMARY: When it comes to web design nothing is more important than typography, it is key to good communication, maintaining brand identity, convey emotions and set the tone for the content across various communication mediums. Good typography is essential in...
ARTICLE SUMMARY: We love type, there's no denying it. It does not matter if you're a designer, bus driver or bar tender, typography has a pervasive influence on our lives and its impact goes beyond the conscious awareness of many people. Maybe it's the art and...
ARTICLE SUMMARY: Nothing says good design like making that emotional connection to your target audience. It's what we strive for. When people feel something in response to a design, they are more likely to remember it and keep coming back to it. Emotional design can...
ARTICLE SUMMARY: Whether it's from school or on the job training designers know it's important to learn your design principles and practices. When designers know the rationale behind design choices it allows them to make informed decisions rather than relying on...
ARTICLE SUMMARY: As designers we love a challenge. Give a designer a problem and they move heaven and earth to solve it. The trouble is most of the time it's a product problem, not a client problem. The designer needs to realize the importance of focusing on the real...
