Top Stories, Summarized

How Brands Can Compete On Trust

ARTICLE SUMMARY: Trust is one of the most important attributes that a person or business can have. Trust goes to the soul of people and business alike and should never be taken for granted. In the global market place a business without trust will have a hard time...

UX lessons from a 17th-century warship disaster

ARTICLE SUMMARY: The philosopher George Santayana is credited with the saying "Those who cannot remember the past are condemned to repeat it." It is important to look back and examine our successes to see how it was achieved and can it be replicated. Even more...

A Saga of the American Crayon

ARTILE SUMMARY: Every so often you come across something that you don't really give that much thought to. Then you came across this article, an interview with John Kropf by Steven Heller talking about his passion for crayons and how he came to write a full history of...

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How Brands Can Compete On Trust

ARTICLE SUMMARY: Trust is one of the most important attributes that a person or business can have. Trust goes to the soul of people and business alike and should never be taken for granted. In the global market place a business without trust will have a hard time...

UX lessons from a 17th-century warship disaster

ARTICLE SUMMARY: The philosopher George Santayana is credited with the saying "Those who cannot remember the past are condemned to repeat it." It is important to look back and examine our successes to see how it was achieved and can it be replicated. Even more...

How Brands Can Compete On Trust

ARTICLE SUMMARY: Trust is one of the most important attributes that a person or business can have. Trust goes to the soul of people and business alike and should never be taken for granted. In the global market place a business without trust will have a hard time...

UX lessons from a 17th-century warship disaster

ARTICLE SUMMARY: The philosopher George Santayana is credited with the saying "Those who cannot remember the past are condemned to repeat it." It is important to look back and examine our successes to see how it was achieved and can it be replicated. Even more...

A Saga of the American Crayon

ARTILE SUMMARY: Every so often you come across something that you don't really give that much thought to. Then you came across this article, an interview with John Kropf by Steven Heller talking about his passion for crayons and how he came to write a full history of...

What is UX/UI design really about?

ARTICLE SUMMARY: Most people really don't know a whole heck of a lot when it comes to UX/UI design and how digital products are created. They know what they do and don't like. They may not know why in most cases, or care for that matter, but as designers we need to...

The storytelling power of simple design solutions

ARTICLE SUMMARY: When it comes to design we are often called to focus on and solve visual problems. We are designers and that's what we do, we solve problems. The ideation process is different for every designer, but the goal is the same, communicate a lot with a...

Learn typography for design…in 15 minutes

ARTICLE SUMMARY: We love type. As designers we know the power of persuasion type can have when used correctly. Words are important, but if the presentation is poor who will read them. Knowing how to use typography correctly is critical to success with any design we...

How to deal with tech downturn

ARTICLE SUMMARY: Despite the government's rosy outlook, when it comes to the tech industries things are not that great. Layoffs are happening, job hunting is taking much longer than usual, and offers are being rescinded or postponed. If you have ever been laid off you...

2023 visual design trends guide

ARTICLE SUMMARY: It's always good to start the new year with a look at what the trends might be and plan accordingly. Especially in design. As designers we know that design is always changing and that if we sit around long enough nothing will happen. The last thing...

Brand Strategy For Small Business

ARTICLE SUMMARY: It's a tough business environment out there. Eight out of ten businesses fail every year, but not for the reasons you may think. A large amount of small and medium business owners feel that the deck is stacked against them. They hold off on marketing...

When Machines Change Art

ARTICLE SUMMARY: There are a few times in history that innovations came along and changed our perception of, and how we do things. Moveable type, electricity, telephone, cars and computers have all changed our lives in many ways. Art and how it is created is no...

How Brands Can Compete On Trust

ARTICLE SUMMARY: Trust is one of the most important attributes that a person or business can have. Trust goes to the soul of people and business alike and should never be taken for granted. In the global market place a business without trust will have a hard time...

UX lessons from a 17th-century warship disaster

ARTICLE SUMMARY: The philosopher George Santayana is credited with the saying "Those who cannot remember the past are condemned to repeat it." It is important to look back and examine our successes to see how it was achieved and can it be replicated. Even more...

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Graphic Design

UX lessons from a 17th-century warship disaster

ARTICLE SUMMARY: The philosopher George Santayana is credited with the saying "Those who cannot remember the past are condemned to repeat it." It is important to look back and examine our successes to see how it was achieved and can it be replicated. Even more...

A Saga of the American Crayon

ARTILE SUMMARY: Every so often you come across something that you don't really give that much thought to. Then you came across this article, an interview with John Kropf by Steven Heller talking about his passion for crayons and how he came to write a full history of...

What is UX/UI design really about?

ARTICLE SUMMARY: Most people really don't know a whole heck of a lot when it comes to UX/UI design and how digital products are created. They know what they do and don't like. They may not know why in most cases, or care for that matter, but as designers we need to...

The storytelling power of simple design solutions

ARTICLE SUMMARY: When it comes to design we are often called to focus on and solve visual problems. We are designers and that's what we do, we solve problems. The ideation process is different for every designer, but the goal is the same, communicate a lot with a...

2023 visual design trends guide

ARTICLE SUMMARY: It's always good to start the new year with a look at what the trends might be and plan accordingly. Especially in design. As designers we know that design is always changing and that if we sit around long enough nothing will happen. The last thing...

Designing for brand integrity: how to integrate branding into UX

ARTICLE SUMMARY: There is no question, when it comes to branding it goes together with user experience (UX) hand in glove, the better the user experience (UX) the better the conversion rate. By understanding the relationship between UX and branding you will be able to...

UX lessons from a 17th-century warship disaster

ARTICLE SUMMARY: The philosopher George Santayana is credited with the saying "Those who cannot remember the past are condemned to repeat it." It is important to look back and examine our successes to see how it was achieved and can it be replicated. Even more...

A Saga of the American Crayon

ARTILE SUMMARY: Every so often you come across something that you don't really give that much thought to. Then you came across this article, an interview with John Kropf by Steven Heller talking about his passion for crayons and how he came to write a full history of...

Learn typography for design…in 15 minutes

ARTICLE SUMMARY: We love type. As designers we know the power of persuasion type can have when used correctly. Words are important, but if the presentation is poor who will read them. Knowing how to use typography correctly is critical to success with any design we...

How type influences readability

ARTICLE SUMMARY: No question, type is crucial to your design. Whether it's a message or a product, if they can't read it you can't sell it. Before computers it was fairly straight forward, newspapers and magazines basically used the same type, different sizes, but...

Font Psychology Tricks To Enhance Your UX

ARTICLE SUMMARY: We designers know the importance of typography, it is one of the top items that can make or break your website. Fonts, like people have personality traits that when fully understood will enhance any user experience and help give you an edge over your...

What Is Typography, And Why Is It Important? A Beginner’s Guide

ARTICLE SUMMARY: There are not many things that are NOT affected by typography in the world of design, but, our phones, books, street signs, websites and darn near everything else is. Reading is such a part of everyday life that the only time you actually realize...

How Brands Can Compete On Trust

ARTICLE SUMMARY: Trust is one of the most important attributes that a person or business can have. Trust goes to the soul of people and business alike and should never be taken for granted. In the global market place a business without trust will have a hard time...

The storytelling power of simple design solutions

ARTICLE SUMMARY: When it comes to design we are often called to focus on and solve visual problems. We are designers and that's what we do, we solve problems. The ideation process is different for every designer, but the goal is the same, communicate a lot with a...

Brand Strategy For Small Business

ARTICLE SUMMARY: It's a tough business environment out there. Eight out of ten businesses fail every year, but not for the reasons you may think. A large amount of small and medium business owners feel that the deck is stacked against them. They hold off on marketing...

Logo Design trends that never go out of style

ARTICLE SUMMARY: When it comes to first impressions nothing is more important than your logo. It's the first thing people see and it better be good. When designing your logo it is always with the intent that your brand and logo will never go out of style and be...

A Beginner’s Guide to Keyword Mapping

ARTICLE SUMMARY: If your branching out into a new area of expertise, launching a brand or auditing your website’s SEO optimization, you need to know Key Word Mapping. A good part of your website success depends on your search engine results pages (SERPs). The lower...

Branding is Expecting; Marketing is Parenting

ARTICLE SUMMARY: While designers are basically in the business of communicating there are times when the functions of communication often get blurred, especially when it comes to branding and marketing. Branding and marketing go hand in hand, you can't have one...

What most UX designers get wrong about empathy

ARTICLE SUMMARY: There is a lot involved in design thinking. The number one concern that is talked about is empathy. Through empathy you connect with your target audience, you sense other people's emotions and helps you to imagine what someone else might be thinking...

The 7 secrets for creating balanced page layouts

ARTICLE SUMMARY: There are a few things that have crossed over from traditional print design to digital design, and page layouts are one of those things. Print or digital, a good page layout will have a massive impact on how your page is perceived. Whether it's an...

How to Develop a Strong Digital Brand for Your Business

ARTICLE SUMMARY: It does not matter whether you're transitioning from a side hustle or launching a new venture, you need a strong digital brand that will help you succeed. In this global marketplace and with world wide competition you need to stand out from the crowd...

Setting and Calculating a Web Performance Budget

ARTICLE SUMMARY: When it comes to designing websites there is a lot you have to consider in order to create a site that will strike a good balance between performance, functionality, UX, and design. Site speed is key to ecommerce success. It directly influences...

How Brands Can Compete On Trust

ARTICLE SUMMARY: Trust is one of the most important attributes that a person or business can have. Trust goes to the soul of people and business alike and should never be taken for granted. In the global market place a business without trust will have a hard time...

The storytelling power of simple design solutions

ARTICLE SUMMARY: When it comes to design we are often called to focus on and solve visual problems. We are designers and that's what we do, we solve problems. The ideation process is different for every designer, but the goal is the same, communicate a lot with a...

Brand Strategy For Small Business

ARTICLE SUMMARY: It's a tough business environment out there. Eight out of ten businesses fail every year, but not for the reasons you may think. A large amount of small and medium business owners feel that the deck is stacked against them. They hold off on marketing...