ARTICLE SUMMARY: Too often, brand identity gets reduced to just visuals. While it may seem similar to visual design, the two aren’t the same. Believing they are can seriously limit the impact of your messaging. Visual design focuses on aesthetics, style, colors,...

ARTICLE SUMMARY: Trust is earned, not given is a powerful principle that applies across personal relationships, professional dynamics, leadership, design, branding, and more. At its essence, this phrase means trust must be earned through actions, consistency, and...

ARTICLE SUMMARY: Design has always been in the state of flux. From the dawn of the digital age to the rise of Artificial Intelligence, design has never sat still. With the advances in technology the pace of change has picked up considerably. As these changes in the...

ARTICLE SUMMARY: Why is branding important? Branding matters because it’s how people see you. It tells your story, shows your values, and helps others connect with what you or your company believe in. Simply put, your brand is the impression you leave behind. Branding...

ARTICLE SUMMARY: Will all those who believe design is dead kindly raise their hands? Ever since the dawn of artificial intelligence doomsayers have been confidently forecasting not only the end of design, but they also, and rather dramatically, the collapse of...

ARTICLE SUMMARY: A personal logo is something many people would love to have, it's a visual representation of who they are. For designers a logo is essential to establishing their brand and communicate our skills to potential clients. There are a lot of people out...

ARTICLE SUMMARY: It's a brave new world out there, especially when it comes to Artificial Intelligence. Like all new tools there is always a learning curve in the beginning. As the technology advances you need to keep up with those advances. To fully harness the power...

ARTICLE SUMMARY: In the beginning a client would come to a designer with a new and better mousetrap that he wanted to sell to the world. The designer would create a phenomenal ad, put it online and the response would be overwhelming. That was twenty years ago, when...

ARTICLE SUMMARY: There is nothing like sitting down with a good book and escaping the real world for a while. Same thing with a cup of coffee and a newspaper in the morning to help set the tone for the day. But them's the old days. As of 2024, about 92% of Americans...

ARTICLE SUMMARY: One of the things we learned from the pandemic is that Ben Franklin was right, "an ounce of prevention is worth a pound of cure". Hand sanitizer, exercise, good diet is essential for good health. Your digital security is just as important as your...