ARTICLE SUMMERY: According to Lindsay Pietroluongo “Defining what a white paper is gets tricky because it differs depending on the industry.”
In this article Lindsay covers different scenarios for the use of White Papers along with:
- Components and Format of a White Paper
- Goals of a White Paper
- White Papers vs. Blog Posts and Ebooks
- How to Write a White Paper
Whether your a designer or a marketer, a beginner or you have been doing this for a while, this article is well worth the read.
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