Why companies kill great design
ARTICLE SUMMARY: You have to wonder why the biggest companies in the world have a problem...
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Category: Marketing
When You Should Not Listen to Your Customers
ARTICLE SUMMARY: You’ve heard the old saying, “the customer is always right”....
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Design for meaningful outcomes
ARTICLE SUMMARY: As designers it is our job to create products, services, or experiences that have...
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The Neuroscience of Branding
ARTICLE SUMMARY: Thanks to technology the science of branding and marketing have come a long way...
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Startup Branding Mistakes: 10 Common Pitfalls and How to Avoid Them
ARTICLE SUMMARY: There is no shortage of startups out there. Over 305 million startups are created...
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Ethical Branding: Crafting Businesses with Integrity
ARTICLE SUMMARY: The consumer is no longer just looking for the best price on a product or...
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The Fundamentals Of Brand Positioning
ARTICLE SUMMARY: Brand Positioning was introduced in 1969 and became one of the most valued...
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3 golden graphic design rules for e-commerce businesses
ARTICLE SUMMARY: There are three types of e-commerce, business-to-business (websites such as...
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How Core Customers Save Brands In Trouble
ARTICLE SUMMARY: Whether your online or a brick and mortar store, turning a profit is tough in the...
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A detailed guide to colors in data vis style guides
ARTICLE SUMMARY: Truth be told, when it comes to color there is no such thing as too much...
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Designing Age-Inclusive Products: Guidelines And Best Practices
ARTICLE SUMMARY: Accessibility is a hot topic these days, equal access for all, and that should...
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How To Bend the Will of the Market
ARTICLE SUMMARY: In order to get ahead in the global marketplace you need a strategy, something...
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