Usability testing: your 101 introduction
ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a...
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Category: Marketing
How A Surplus Of Choice Weakens Brands
ARTICLE SUMMARY: There is an old saying, “To much choice is no good”. Let’s face...
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Better Design with UX Rules, and Psychological Research You Need to Know
ARTICLE SUMMARY: When it comes to designing for UX (user experience) there is more to it than...
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The Basics of Branding
ARTICLE SUMMARY: As of late it seems there are websites popping up that will help you create your...
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7 Actions for Increasing Trustworthy Brand Value
ARTICLE SUMMARY: Marketing is about creating value, value for customers, for employees, for...
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Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: How your brand is perceived and knowing what your customers want will help you...
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How to design a logo: 15 golden rules
ARTICLE SUMMARY: When it comes to branding your logo is at the top of the list when it comes to...
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What is Cornerstone Content and Why is it So Important?
ARTICLE SUMMARY: You can have the greatest website under the sun, but if your position on a search...
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8 Tips for Improving Multilingual and International SEO
ARTICLE SUMMARY: Thanks to the internet that big world out there is getting smaller and smaller,...
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How to design a business card: 7 top tips
ARTICLE SUMMARY: In this world of websites, email marketing and pop up ads you’d think that...
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5 Examples of Clever Use of Cognitive Biases in product Design
ARTICLE SUMMARY: When it comes to design “Cognitive Biases” can be a powerful tool. In...
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New MoviePass App Will Use Eye Tracking To Force You To Watch Ads
ARTICLE SUMMARY: It’s an amazing time we live in. Between computers, Artificial...
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