Brand Strategy For Small Business
ARTICLE SUMMARY: It’s a tough business environment out there. Eight out of ten businesses...
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Category: Brand Strategy
Branding is Expecting; Marketing is Parenting
ARTICLE SUMMARY: While designers are basically in the business of communicating there are times...
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How to Develop a Strong Digital Brand for Your Business
ARTICLE SUMMARY: It does not matter whether you’re transitioning from a side hustle or...
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THE BASICS OF BRANDING
ARTICLE SUMMARY: You start a business and it is starting to take off. You wonder if it’s...
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Your Behavior Shapes Your Brand, Which Shapes Your Behavior
ARTICLE SUMMARY: When you talk to non-designers about brands what they probably think you’re...
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Rebranding is Expensive. Is it Worth It?
ATICLE SUMMARY: A brand is much more than a logo, It’s color, type, imagery and a whole lot of...
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Brand Leadership Has A Courage Requirement
ARTICLE SUMMARY: As the title implies brand leadership is not for the faint of heart. Brand...
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One Strategy For Building Global, Local and Personal Brands
ARTICLE SUMMARY: As the global market place grows and evolves so does the way companies need to...
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The Critical Link Between Brands And Feelings
ARICLE SUMMARY: It’s amazing the things that people remember about other people, even more...
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3 Drivers Of Brand Choice
ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs....
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How A Surplus Of Choice Weakens Brands
ARTICLE SUMMARY: There is an old saying, “To much choice is no good”. Let’s face...
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Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: How your brand is perceived and knowing what your customers want will help you...
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