Rebranding is Expensive. Is it Worth It?
ATICLE SUMMARY: A brand is much more than a logo, It’s color, type, imagery and a whole lot of...
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Category: Brand Strategy
Brand Leadership Has A Courage Requirement
ARTICLE SUMMARY: As the title implies brand leadership is not for the faint of heart. Brand...
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One Strategy For Building Global, Local and Personal Brands
ARTICLE SUMMARY: As the global market place grows and evolves so does the way companies need to...
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The Critical Link Between Brands And Feelings
ARICLE SUMMARY: It’s amazing the things that people remember about other people, even more...
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3 Drivers Of Brand Choice
ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs....
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How A Surplus Of Choice Weakens Brands
ARTICLE SUMMARY: There is an old saying, “To much choice is no good”. Let’s face...
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Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: How your brand is perceived and knowing what your customers want will help you...
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Reversing The Growth Trajectory Of A Declining Brand
ARTICLE SUMARY: Humans are creatures of habit. We like our comfort zones and are hesitant to leave...
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How to develop a killer logo strategy
ARTICLE SUMMARY: Because your logo is the first thing potential clients and their customers see it...
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Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: With stiff competition for everything from products to services it is important...
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Why Brand Strategy Is Important
ARTICLE SUMMARY: As designers we talk about the brand strategy and how important it is to have...
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5 Keys To Growing A New Brand
ARTICLE SUMMARY: You have just created a new brand, congratulations, now the real work begins. You...
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