Startup Branding Mistakes: 10 Common Pitfalls and How to Avoid Them
ARTICLE SUMMARY: There is no shortage of startups out there. Over 305 million startups are created...
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Category: Brand Strategy
Ethical Branding: Crafting Businesses with Integrity
ARTICLE SUMMARY: The consumer is no longer just looking for the best price on a product or...
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The Fundamentals Of Brand Positioning
ARTICLE SUMMARY: Brand Positioning was introduced in 1969 and became one of the most valued...
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How Core Customers Save Brands In Trouble
ARTICLE SUMMARY: Whether your online or a brick and mortar store, turning a profit is tough in the...
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A detailed guide to colors in data vis style guides
ARTICLE SUMMARY: Truth be told, when it comes to color there is no such thing as too much...
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How To Bend the Will of the Market
ARTICLE SUMMARY: In order to get ahead in the global marketplace you need a strategy, something...
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14 Benefits Of Building Strong Brands
ARTICLE SUMMARY: When you think about it, branding is more than just coming up with logo or a...
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The End of Brands As We Know Them
ARTICLE SUMMARY: Right now one of the hottest topics on the face of the earth is Artificial...
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Brand Positioning Guide
ARTICLE SUMMARY: When it comes to branding you need to have a plan, a good plan that will appeal...
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Successful Brands Use This Plan To Win
ARTICLE SUMMARY: Most companies starting out are in it for the long haul. Not many business owners...
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Three Ways AI Is Changing Consumer Engagement
ARTICLE SUMMARY: AI is a hot topic these days. It is changing the way we look at things and is...
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Brand Integrity: What is it and Why is it Important?
ARTICLE SUMMARY: In your personal life how you treat and deal with people with integrity and those...
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