Merging accessibility with exclusive design
ARTICLE SUMMARY: In today’s digital marketplace it’s a battlefield out there trying to...
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Category: Brand Strategy
Operation Make Skateboarding Cool Again
ARTICLE SUMMARY: The old saying goes, “If at first you don’t succeed, try, try...
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To grow your brand, narrow your audience target
ARTICLE SUMMARY: In any business when it comes to marketing you need to know your target audience....
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Emotional design: why it matters in UX
ARTICLE SUMMARY: Design is tough. It does not matter what you are looking at, Facebook,...
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How to explain branding to business folk
ARTICLE SUMMERY: When someone mentions branding what comes to mind? Well, depending on who you...
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How To Get And Use Testimonials For Your Products
ARTICLE SUMMARY: Let’s face it, marketing and sales ain’t what it used to be. There...
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The Cloud Marketing Mantra
ARTICLE SUMMARY: Trust in traditional institutions has taken a nose dive in recent years. Does not...
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Homepage Design: 5 Fundamental Principles
ARTICLE SUMMARY: The homepage is the most important page of any website. It is the first and...
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Why A Popcorn Icon Paid To Name His Company After Him
SUMMARY: Orville Redenbacher’s Popcorn is known the world over and loved by all popcorn...
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7 Keys To Brand Evolution
ARTICLE SUMMARY: 2023 was a tough year for consumers and as a result it is one of the major...
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How to create a color ramp used in design systems
ARTICLE SUMMARY: Choosing colors for a brand is a crucial aspect of brand design. The goal is to...
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The Neuroscience of Branding
ARTICLE SUMMARY: Thanks to technology the science of branding and marketing have come a long way...
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