Usability testing: your 101 introduction
ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a...
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Category: Branding
How A Surplus Of Choice Weakens Brands
ARTICLE SUMMARY: There is an old saying, “To much choice is no good”. Let’s face...
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The Basics of Branding
ARTICLE SUMMARY: As of late it seems there are websites popping up that will help you create your...
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7 Actions for Increasing Trustworthy Brand Value
ARTICLE SUMMARY: Marketing is about creating value, value for customers, for employees, for...
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Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: How your brand is perceived and knowing what your customers want will help you...
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Reversing The Growth Trajectory Of A Declining Brand
ARTICLE SUMARY: Humans are creatures of habit. We like our comfort zones and are hesitant to leave...
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Pantone: a revolution in the designers’ world
ARTICLE SUMMARY: If you are a printer, graphic artist, designer or an illustrator you all will...
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How to design a logo: 15 golden rules
ARTICLE SUMMARY: When it comes to branding your logo is at the top of the list when it comes to...
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How to develop a killer logo strategy
ARTICLE SUMMARY: Because your logo is the first thing potential clients and their customers see it...
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Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: With stiff competition for everything from products to services it is important...
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Why Brand Strategy Is Important
ARTICLE SUMMARY: As designers we talk about the brand strategy and how important it is to have...
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5 Keys To Growing A New Brand
ARTICLE SUMMARY: You have just created a new brand, congratulations, now the real work begins. You...
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