Branding Archives

Brand Design is More Than Visuals — It’s an Experience

by Joseph Fioramonti | Apr 21, 2025 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: Too often, brand identity gets reduced to just visuals. While it may seem similar...

The Anatomy of a Brand

by Joseph Fioramonti | Apr 14, 2025 | Brand Strategy, Branding, BrandPsychology, Design, Design Thinking, DesignResource, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: Why is branding important? Branding matters because it’s how people see you. It...

Top 10 Tips for Creating a Personal Logo Design

by Joe Senior | Apr 9, 2025 | Brand Strategy, Branding, BrandPsychology, Creativity, Design, Design Strategy, Design Thinking, DesignPsychology, DesignResource, Graphic Design, Marketing, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: A personal logo is something many people would love to have, it’s a visual...

How Brands Can Counter Consumer Uncertainty

by Joseph Fioramonti | Nov 20, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced...

Designing for Emotions

by Siobhan Ford | Nov 18, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important...

How To Grow Small Brands

by Joseph Fioramonti | Oct 30, 2024 | Branding, Design, Design Strategy, Design Thinking, DesignPsychology, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: It’s a rough economy out there and seems to be getting rougher. It is a...

How to create a color story

by Siobhan Ford | Sep 9, 2024 | Branding, BrandPsychology, Color Theory, Creativity, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: Color is one of the most taken for granted things on the face of the earth....

Operation Make Skateboarding Cool Again

by Siobhan Ford | Jul 24, 2024 | Brand Strategy, Branding, BrandPsychology, Creativity, Design, Design History, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: The old saying goes, “If at first you don’t succeed, try, try...

To grow your brand, narrow your audience target

by Joe Senior | Jul 17, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: In any business when it comes to marketing you need to know your target audience....

The Psychology of Color: How It Influences Emotions and Behavior

by Siobhan Ford | Jun 10, 2024 | Branding, BrandPsychology, Color Theory, Design, Design Strategy, DesignPsychology, DesignReference, Fine Art, Graphic Design, Illustration, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: The importance of color in our lives cannot be understated. While most people do...

How to explain branding to business folk

by Joseph Fioramonti | May 20, 2024 | Advertising, Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMERY: When someone mentions branding what comes to mind? Well, depending on who you...

How the meaning of colour varies per culture

by Rebekah Freeman | May 1, 2024 | Advertising, Branding, Color Theory, Creativity, Design, Design Strategy, Design Thinking, DesignPsychology, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: The effects of color on the population at large is not lost on designers. Colors...

Category: Branding

Brand Design is More Than Visuals — It’s an Experience

The Anatomy of a Brand

Top 10 Tips for Creating a Personal Logo Design

How Brands Can Counter Consumer Uncertainty

Designing for Emotions

How To Grow Small Brands

How to create a color story

Operation Make Skateboarding Cool Again

To grow your brand, narrow your audience target

The Psychology of Color: How It Influences Emotions and Behavior

How to explain branding to business folk

How the meaning of colour varies per culture

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