BrandPsychology Archives

Why A Popcorn Icon Paid To Name His Company After Him

by Joseph Fioramonti | Mar 22, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Development, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

SUMMARY: Orville Redenbacher’s Popcorn is known the world over and loved by all popcorn...

7 Keys To Brand Evolution

by Joseph Fioramonti | Jan 15, 2024 | Brand Strategy, Branding, BrandPsychology, Design Thinking, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: 2023 was a tough year for consumers and as a result it is one of the major...

The Neuroscience of Branding

by Joseph Fioramonti | Oct 11, 2023 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Graphic Design, Marketing, Tech, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: Thanks to technology the science of branding and marketing have come a long way...

Startup Branding Mistakes: 10 Common Pitfalls and How to Avoid Them

by Joseph Fioramonti | Sep 29, 2023 | Brand Strategy, Branding, BrandPsychology, Design, DesignResource, Marketing, Resource, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: There is no shortage of startups out there. Over 305 million startups are created...

Ethical Branding: Crafting Businesses with Integrity

by Joe Senior | Sep 15, 2023 | Brand Strategy, Branding, BrandPsychology, Design, DesignPsychology, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: The consumer is no longer just looking for the best price on a product or...

The Fundamentals Of Brand Positioning

by Joseph Fioramonti | Sep 11, 2023 | Brand Strategy, Branding, BrandPsychology, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: Brand Positioning was introduced in 1969 and became one of the most valued...

How Core Customers Save Brands In Trouble

by Joseph Fioramonti | Aug 25, 2023 | Brand Strategy, Branding, BrandPsychology, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: Whether your online or a brick and mortar store, turning a profit is tough in the...

The Psychology of Color in Marketing and Branding

by Joe Senior | Jul 11, 2023 | Branding, BrandPsychology, Color Theory, Creativity, Design, Design History, Design Strategy, DesignPsychology, DesignReference, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: When it comes to color and branding color is up there as one of the top...

14 Benefits Of Building Strong Brands

by Joseph Fioramonti | Jun 8, 2023 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: When you think about it, branding is more than just coming up with logo or a...

The End of Brands As We Know Them

by Siobhan Ford | Jun 7, 2023 | Advertising, Artificial Intelligence, Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Design Thinking, Marketing, Tech, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: Right now one of the hottest topics on the face of the earth is Artificial...

Brand Positioning Guide

by Joseph Fioramonti | May 16, 2023 | Brand Strategy, Branding, BrandPsychology, Design, DesignPsychology, DesignResource, Development, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: When it comes to branding you need to have a plan, a good plan that will appeal...

Successful Brands Use This Plan To Win

by Joseph Fioramonti | May 10, 2023 | Brand Strategy, Branding, BrandPsychology, Design, DesignReference, DesignResource, Development, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: Most companies starting out are in it for the long haul. Not many business owners...

Category: BrandPsychology

Why A Popcorn Icon Paid To Name His Company After Him

7 Keys To Brand Evolution

The Neuroscience of Branding

Startup Branding Mistakes: 10 Common Pitfalls and How to Avoid Them

Ethical Branding: Crafting Businesses with Integrity

The Fundamentals Of Brand Positioning

How Core Customers Save Brands In Trouble

The Psychology of Color in Marketing and Branding

14 Benefits Of Building Strong Brands

The End of Brands As We Know Them

Brand Positioning Guide

Successful Brands Use This Plan To Win

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