7 Actions for Increasing Trustworthy Brand Value
ARTICLE SUMMARY: Marketing is about creating value, value for customers, for employees, for...
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Category: Analytics
Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: How your brand is perceived and knowing what your customers want will help you...
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Reversing The Growth Trajectory Of A Declining Brand
ARTICLE SUMARY: Humans are creatures of habit. We like our comfort zones and are hesitant to leave...
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What is Cornerstone Content and Why is it So Important?
ARTICLE SUMMARY: You can have the greatest website under the sun, but if your position on a search...
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8 Tips for Improving Multilingual and International SEO
ARTICLE SUMMARY: Thanks to the internet that big world out there is getting smaller and smaller,...
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Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: With stiff competition for everything from products to services it is important...
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What Is the Best Word Count for SEO?
ARTICLE SUMMARY: How important is SEO? If you want your website to rank well in the Search Engine...
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Do Internal Links Help SEO? Yes! Here’s How and Why
ARTICLE SUMMARY: As web designers we know how important SEO is. We know the higher position in the...
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SEO Concepts Simplified – How to Show Up in Search, Get on Page 1 and Drive More Sales
ARTICLE SUMMARY: One of the more confusing aspects of design is how analytics plays a part in how...
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SEO or CRO? Which Comes First?
ARTICLE SUMMARY: There is a mystery surrounding SEO and CRO and when these two are mentioned...
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The Web Designer’s Guide to Conversion Rate Optimization (and why it matters)
ARTICLE SUMMARY: This article is a good explanation of what CRO (CONVERSION RATE OPTIMIZATION) is...
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What Is Multivariate Testing?
ARTICLE SUMMARY: Multivariate Analysis in Statistics and Math has been around since 1776. As with...
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