Just winging it as a junior designer may work at that time, but fast forward as an experienced designer with additional responsibilities, and you’ll realize that what worked before will not work now.
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Even if you’ve never fumbled around with one of their lighters, odds are you’re familiar with the Zippo brand.
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Getting in front of these winds of change and taking action in 2018 will benefit the brave; and woe betide those clinging to old ways of doing business.
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In some ways, 2017 feels like the year people began to realize the harm that seemingly harmless technology can do.
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Vinko Bogataj doesn’t usually come to mind when savvy marketers think of influential business lessons. In fact, most of us don’t even know his name.
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