10 Questions To Ask When Crafting Brand Stories
We live in a world filled with stories. But that doesn’t mean for one moment that simply telling a story will make you a fascinating brand.
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Author: Joseph Fioramonti
Soulful Integrated Branding Defined
Integrated Branding is the use of brand identity, personality, advertising, retail promotions & services, product design, print collateral, website and online marketing, etc. to make your target market associate your particular company with admirable character traits and core values.
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To Make Flying A Little Less Awful, An Entire Terminal Rebrands Itself
Airlines invest a lot of time and money in trying to make travel little bit more bearable–and enjoyable, even–with streamlined booking, tony lounges, and better designed service trays, to name a few. But what about improving the experience of airline terminals?
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Why Doctors And Cops Are Taking Art Observation Classes
Looking at art isn’t just a pleasurable way to spend a few hours. It also has real benefits for professionals who are far afield from the art world, from detectives to doctors.
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Only the Artists Will Survive
Over the last 20 years, technology has disrupted, displaced, and disregarded the human workforce.
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