The Origins Of Brand Positioning
It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game changer.
Read MorePosted by Joseph Fioramonti | Jun 6, 2017 | Branding, Development, Marketing |
It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game changer.
Read MorePosted by Joseph Fioramonti | Jun 1, 2017 | Artificial Intelligence |
I look at the way George Nelson designed the ball clock, asterisk clock and starburst clock, and I see a designer who pioneered among many things in architecture & design.
Read MorePosted by Joseph Fioramonti | May 31, 2017 | Branding, Design, History, Marketing |
The 96-year-old White Castle brand is launching its most significant shift in messaging in about two decades with a new campaign titled “Bold Move.”
Read MorePosted by Joseph Fioramonti | May 31, 2017 | Internet of Things, Marketing, Tech, User Interface and Experience Design |
Using a combination of machine learning, predictive analytics, energy management, and high-frequency trading tools, the Seattle-based company is looking to provide its customers with lower cost power, and point the way to the future of the U.S. power grid.
Read MorePosted by Joseph Fioramonti | May 26, 2017 | Branding, Design, Development |
There are brands that consumers trust and there are brands that consumers love. Love is not easy to achieve. It requires a certain tipping point of positive stimulus in the consumer brain.
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