When it comes to patriotic iconography, you’d be hard-pressed to find a medium that wears national pride on its sleeve more than money. Physical currency is laden with emotive emblems and historical figures, not only out of hubris, but also to provide visual reassurance that the glorified IOU has actual material worth.
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We’re all familiar with the term “Artificial Intelligence.” But you may have recently been hearing about other terms like “Machine Learning” and “Deep Learning,” sometimes used interchangeably with artificial intelligence.
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While other logo designs of the era — Carolyn Davidson’s Nike “swoosh” or the Apple logo created at Regis McKenna — have spawned mythologies and lengthy design criticism, the origins of the Atari logo are still wrapped up in some mystery, adding to the mystique of its designer, George Opperman, and the iconic mark itself.
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In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?
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