‘Bold Move’: 5 Questions With White Castle CMO Kim Bartley
The 96-year-old White Castle brand is launching its most significant shift in messaging in about two decades with a new campaign titled “Bold Move.”
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Author: Joseph Fioramonti
Pointing the way to the power grid of the future, Drift launches a low cost utility in New York
Using a combination of machine learning, predictive analytics, energy management, and high-frequency trading tools, the Seattle-based company is looking to provide its customers with lower cost power, and point the way to the future of the U.S. power grid.
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How Brand Values Engage The Consumer Brain
There are brands that consumers trust and there are brands that consumers love. Love is not easy to achieve. It requires a certain tipping point of positive stimulus in the consumer brain.
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Hollywood Goodbyes and Focused Content
Phone calls in the movies almost never end with a proper goodbye. Why? A long goodbye would detract from the main storyline. The same is true with design. Dieter Rams once said “Good design is as little design as possible. Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”
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The First New Blue Pigment in Over 200 Years Will Become a Crayon
Soon to slide into crayon boxes everywhere: a newcomer that will make widely accessible the first blue pigment created in over 200 years. Known as “YInMn blue,” the pigment was the surprise result of a 2009 chemistry lab experiment at Oregon State University.
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