How Brands Create Value For Customers
In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?
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Author: Joseph Fioramonti
Why Evolution is Better Than Revolution in Product Design
Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace.
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Form is Functional: Why Design is More Than Gold Plating
When budgets are tight in the software world and companies want to save money, form is usually the first to go. In these situations, the design tends to be considered ‘gold plating’ and not a necessity. It’s thought to only make the product ‘look nice’.
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Pan Am’s Soaring Brand Image Comes Alive in These Remarkable Old Photos
Among the year’s stylish holiday presents is the classic Pan Am Innovator, the classic jet-age tote seen dangling from the shoulders of everyone from JFK to the Beatles. The vinyl carry-on features the airline’s iconic globe logo, and sells on PanAmBrands.com for $75.
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Why our biotech future needs design
In 2007, physicist Freeman Dyson predicted in an essay called “Our Biotech Future” that “the domestication of biotechnology will dominate our lives during the next fifty years at least as much as the domestication of computers has dominated our lives during the previous fifty years.”
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