We’re all familiar with the term “Artificial Intelligence.” But you may have recently been hearing about other terms like “Machine Learning” and “Deep Learning,” sometimes used interchangeably with artificial intelligence.
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While other logo designs of the era — Carolyn Davidson’s Nike “swoosh” or the Apple logo created at Regis McKenna — have spawned mythologies and lengthy design criticism, the origins of the Atari logo are still wrapped up in some mystery, adding to the mystique of its designer, George Opperman, and the iconic mark itself.
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In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?
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Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace.
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When budgets are tight in the software world and companies want to save money, form is usually the first to go. In these situations, the design tends to be considered ‘gold plating’ and not a necessity. It’s thought to only make the product ‘look nice’.
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