While other logo designs of the era — Carolyn Davidson’s Nike “swoosh” or the Apple logo created at Regis McKenna — have spawned mythologies and lengthy design criticism, the origins of the Atari logo are still wrapped up in some mystery, adding to the mystique of its designer, George Opperman, and the iconic mark itself.
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In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?
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Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace.
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When budgets are tight in the software world and companies want to save money, form is usually the first to go. In these situations, the design tends to be considered ‘gold plating’ and not a necessity. It’s thought to only make the product ‘look nice’.
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Among the year’s stylish holiday presents is the classic Pan Am Innovator, the classic jet-age tote seen dangling from the shoulders of everyone from JFK to the Beatles. The vinyl carry-on features the airline’s iconic globe logo, and sells on PanAmBrands.com for $75.
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