Author: Joseph Fioramonti

The Strategy Behind Successful Brand Names

Posted by Joseph Fioramonti | Aug 6, 2019 | Brand Strategy, Branding, Marketing |

Powerful brand names are stories distilled to one word.

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The power of branding

Posted by Joseph Fioramonti | Jul 30, 2019 | Brand Strategy, Branding, BrandPsychology, Marketing |

What do we mean by the word brand?

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Key Considerations For Brand Architecture Strategy

Posted by Joseph Fioramonti | Jul 25, 2019 | Brand Strategy, Branding, Marketing |

Simply put, brand architecture strategy, also known as brand portfolio strategy, is a system of...

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Where do humans fit into Industry 4.0?

Posted by Joseph Fioramonti | Jul 24, 2019 | Artificial Intelligence, Internet of Things, Machine Learning, Tech |

Two hundred and fifty years ago, in the mid 18th century, technologies previously unimaginable...

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These small businesses use marketing technology to do a lot with a little

Posted by Joseph Fioramonti | Jul 22, 2019 | Advertising, Brand Strategy, Marketing, Tech |

These businesses use marketing technology to run more efficient–and effective–marketing...

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