Author: Joseph Fioramonti

The Neuroscience of Branding

Posted by Joseph Fioramonti | Oct 11, 2023 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Graphic Design, Marketing, Tech, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Thanks to technology the science of branding and marketing have come a long way...

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Startup Branding Mistakes: 10 Common Pitfalls and How to Avoid Them

Posted by Joseph Fioramonti | Sep 29, 2023 | Brand Strategy, Branding, BrandPsychology, Design, DesignResource, Marketing, Resource, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: There is no shortage of startups out there. Over 305 million startups are created...

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The Fundamentals Of Brand Positioning

Posted by Joseph Fioramonti | Sep 11, 2023 | Brand Strategy, Branding, BrandPsychology, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Brand Positioning was introduced in 1969 and became one of the most valued...

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3 golden graphic design rules for e-commerce businesses

Posted by Joseph Fioramonti | Sep 1, 2023 | Branding, Creativity, Design, Design Strategy, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: There are three types of e-commerce, business-to-business (websites such as...

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How Core Customers Save Brands In Trouble

Posted by Joseph Fioramonti | Aug 25, 2023 | Brand Strategy, Branding, BrandPsychology, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Whether your online or a brick and mortar store, turning a profit is tough in the...

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