Serif vs. Sans Serif Fonts: Is One Really Better Than the Other?
Before you answer that question, think about all of the things you know about serif and sans serif typefaces and all the myths associated with them.
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Author: Joseph Fioramonti
How to Create a Color Palette Without Stressing Out
There are a few things that designers who don’t sweat about color always do (and think about), to help ensure that their palettes will hold up over time.
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The power of consistency in branding design
A brand exists whether or not it was explicitly and intentionally crafted.
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Two Paths, One Brand Journey
Two pathways guide the trajectory of brands. The most successful find their strength at the intersection of the two.
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10 golden rules you should live by when combining fonts
A photography instructor once told me that “You have to know the rules before you can break them.”
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