Joseph Fioramonti, Author at Dark Square

Brandspeak: Competitive Audit — Why Bother?

Posted by Joseph Fioramonti | Jul 26, 2018 | Branding, Marketing, User Interface and Experience Design |

There are many reasons to do a competitive branding audit.

Why Blue Light Is So Bad: The Science — And Some Solutions

Posted by Joseph Fioramonti | Jul 25, 2018 | Color Theory, Tech, User Interface and Experience Design |

“Why the Color of Technology Must Change” touched on the health issues caused by the pervasive use of blue light and blue screens in our technology devices.

The ‘g’ in Google’s Old Logo Is Really Weird

Posted by Joseph Fioramonti | Jul 25, 2018 | History, Typography, User Interface and Experience Design, Web Design |

In a recent study delightfully titled “The Devil’s in the ‘g’-Tails,” researchers at Johns Hopkins University found that most people are unaware of the common form of the lowercase “g” that appears in books.