The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition.
Read More
The new year is almost upon us and it is important to note that trends and behaviors aren’t committed to calendar years, time is not their master.
Read More
It began with Johann Wilhelm Klein in the early 1800s in Vienna and Austrian musician and composer Maria Theresia Paradis who was blind.
Read More
Formed in 1993, the International Color Consortium (ICC) is made of eight vendors who wanted to standardize a vendor-neutral color management system which would function transparently across all operating systems and software packages.
Read More
Visual aesthetics has been shown to critically affect a variety of constructs such as perceived usability, satisfaction, and pleasure.
Read More