A typeface is not a tool
The assertion “a typeface is a tool” is a typical justification for making new typefaces. It’s convenient, reassuring and sounds practical. It’s also false.
Read More
Author: Joe Senior
Let’s Look At Typefaces And Brand Identity
Typography done well is incredibly powerful.
Read More
Hidden Sheep and Typography Archaeology
I’m a huge fan of Susan Kare’s Chicago bitmap typeface.
Read More
What’s the Difference Between Variable and Parametric Fonts?
The development of new typefaces is inextricably linked to the technology available to make and reproduce them.
Read More
Science Just Settled One Of Type Design’s Oldest Debates
Ever since the invention of movable type, the debate has raged: Are two spaces after a period better than one?
Read More