Typographical principles aren’t just arbitrary aesthetic philosophies some pretentious design student made up, they are techniques to help you present your ideas to viewers and get the most out of each word.
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“Basically, for me, if a word was a beautiful word, it wasn’t the sound of the word that intrigued me, but the look of the word.
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The ideas of conservation have been penetrating almost every aspect of our lives for a while now. And recently there was an introduction of another one called Ecobranding, which suggest big brands, who put their logos on millions of products every year, to make small adjustments in their logos and save dramatically on paint.
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Bonnie and Clyde, peanut butter and jelly, Tom & Jerry, Serif + Sans Serif: indisputable perfect pairings.
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The legendary graphic designer Louise Fili had always admired street signs and frequently photographed the unusual and remarkable typography she encountered during her travels. But she began to notice some of her favorite signs were disappearing. So her photos took on a new purpose: to preserve them before history forgot them.
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