Gone are the days when you had to choose between an ordinary-looking and an unsuitable-to-the-design font. But, although the methods relating to typography design have come a long way, font selection remains a challenging aspect in every design project.
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Typography is, quite simply, the art and technique of arranging type. It’s central to the skills of a designer and is about much more than making the words legible.
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As the name suggests, Brandless is trying to emphasize the products it sells rather than the brand itself. But creating the packaging for the 115 items the company sells as well as its graphic identity presented a unique challenge–how do you brand a company that’s called Brandless?
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The world of fonts and typography is so much more complex than it seems at first. When you get past the Comic Sans hate and other usual tropes of the subject, you might find that there is so much more to it than choosing the right font.
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In this article Arthur Piccio clarifies the differences between offset and digital printing and the advantages of each method depending on your printing needs.
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