Author: Siobhan Ford

How to use grayscale: a quick way to check accessibility

Posted by Siobhan Ford | Sep 13, 2024 | Accessibility, Design, Design Accessibility, Design Strategy, Design Thinking, DesignReference, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: As designers we know how important accessibility is. It gives more people access...

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How to create a color story

Posted by Siobhan Ford | Sep 9, 2024 | Branding, BrandPsychology, Color Theory, Creativity, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: Color is one of the most taken for granted things on the face of the earth....

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Neurodesign: a step-by-step guide to weaving emotions into your designs

Posted by Siobhan Ford | Aug 28, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, Inspiration, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Nothing says good design like making that emotional connection to your target...

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Merging accessibility with exclusive design

Posted by Siobhan Ford | Aug 2, 2024 | Accessibility, Brand Strategy, Creativity, Design Accessibility, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: In today’s digital marketplace it’s a battlefield out there trying to...

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Operation Make Skateboarding Cool Again

Posted by Siobhan Ford | Jul 24, 2024 | Brand Strategy, Branding, BrandPsychology, Creativity, Design, Design History, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: The old saying goes, “If at first you don’t succeed, try, try...

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