Author: Siobhan Ford

The Psychology of Branding: Why People Don’t Just Buy Products — They Buy Feelings

Posted by Siobhan Ford | Oct 31, 2025 | Brand Strategy, Branding, BrandPsychology, Design, Design Thinking, DesignPsychology, DesignResource, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: When it comes to branding, there’s nothing worse than a designer putting...

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The Psychology of Shapes in UI Design

Posted by Siobhan Ford | Oct 22, 2025 | Design, Design Strategy, Design Thinking, DesignPsychology, DesignReference, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: Designers solve problems, that’s what we do. No matter what the challenge is, you...

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Designing with psychology to make products stick

Posted by Siobhan Ford | Oct 3, 2025 | Creativity, Design, Design Strategy, Design Thinking, DesignPsychology, DesignResource, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Back in the 50’s and early 60’s marketing was a whole different...

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Fail, Recalibrate, Succeed

Posted by Siobhan Ford | Aug 29, 2025 | Design, Design Strategy, Design Thinking, Graphic Design, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: There are a lot of influences in UX design that affect the out comes in our...

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The Best Pricing Strategy You’re Not Using Yet

Posted by Siobhan Ford | Aug 6, 2025 | Design, Design Strategy, DesignPsychology, Marketing, Web Design |

ARTICLE SUMMARY: Unless you have a rich uncle with money willing to take a chance on you,...

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