Author: Siobhan Ford

Neurodesign: a step-by-step guide to weaving emotions into your designs

Posted by Siobhan Ford | Aug 28, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, Inspiration, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Nothing says good design like making that emotional connection to your target...

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Merging accessibility with exclusive design

Posted by Siobhan Ford | Aug 2, 2024 | Accessibility, Brand Strategy, Creativity, Design Accessibility, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: In today’s digital marketplace it’s a battlefield out there trying to...

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Operation Make Skateboarding Cool Again

Posted by Siobhan Ford | Jul 24, 2024 | Brand Strategy, Branding, BrandPsychology, Creativity, Design, Design History, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: The old saying goes, “If at first you don’t succeed, try, try...

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The Art of Receiving Feedback

Posted by Siobhan Ford | Jul 3, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, DesignReference, Development, PersonalDevelopment, Web Design |

ARTICLE SUMMARY: As designers we know that when it comes to feedback we know we really don’t...

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Dark patterns versus behavioural nudges in UX

Posted by Siobhan Ford | Jun 26, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, DesignReference, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Dark patterns. They are out there waiting for the unsuspecting visitor, the sad...

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