Author: Siobhan Ford

The Age of Hyper-Personalization and AI

Posted by Siobhan Ford | Jul 26, 2019 | Artificial Intelligence, Machine Learning, Marketing, Tech |

When people spoke about personalization, all they meant was that a mail was introduced with a...

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Why give back to the Community?

Posted by Siobhan Ford | Jul 19, 2019 | Design, Inspiration, Web Design |

Answering this question in a paragraph or two is going to be really difficult for me, I’ll try it...

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Solving Brand Problems With Behavioral Science

Posted by Siobhan Ford | Jul 15, 2019 | Brand Strategy, Branding, Marketing |

One of the appealing aspects of behavioral science is that rather than being a single,...

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Design Principles: an introduction to visual hierarchy

Posted by Siobhan Ford | Jul 11, 2019 | Design, Resource, User Interface and Experience Design, Web Design |

What is visual hierarchy, and why is it important?

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Why empty states should never be neglected

Posted by Siobhan Ford | Jul 1, 2019 | Design, Design Thinking, User Interface and Experience Design, Web Design |

First impressions matter a lot to a user. It sets the stage, establishes expectations, and plants...

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