Author: Siobhan Ford

Colors in UI Design — Theory, Psychology & Practice

Posted by Siobhan Ford | Jun 11, 2019 | Color Theory, Design, Graphic Design, User Interface and Experience Design, Web Design |

You need to know the meaning of colors if you’re a designer.

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What “intuitive” really means

Posted by Siobhan Ford | May 31, 2019 | Design, Design Thinking, User Interface and Experience Design, Web Design |

A product that is intuitive to me, might not be intuitive to my father.

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3 Mistakes Brands Make About Human Behavior

Posted by Siobhan Ford | May 29, 2019 | Brand Strategy, Branding, Marketing |

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase...

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Web copy techniques that alienate users, and why not to use them

Posted by Siobhan Ford | May 28, 2019 | Marketing, User Interface and Experience Design, Web Design |

One thing’s for sure: you’re second-guessing about whether you want to buy anything from that site...

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How Behavioral Science Powers Brand Choice

Posted by Siobhan Ford | May 28, 2019 | Brand Strategy, Branding, Marketing |

Behavioral science is currently one of the hottest topics in marketing.

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