Author: Siobhan Ford

The simplest explanation of machine learning you’ll ever read

Posted by Siobhan Ford | Apr 24, 2019 | Artificial Intelligence, Design, Tech, User Interface and Experience Design |

If you’re struggling to make sense of them, you’re not alone.

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The Psychology of Colour

Posted by Siobhan Ford | Apr 22, 2019 | Color Theory, Design, Graphic Design, User Interface and Experience Design, Web Design |

Colours have powerful effects on human psychology. Colour is a powerful way to communicate to...

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A Brief History of Easter Eggs in Tech

Posted by Siobhan Ford | Apr 19, 2019 | Design, History, Tech, User Interface and Experience Design, Web Design |

But in modern times the secret Easter egg has become more associated with technology.

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Orange you accessible?

Posted by Siobhan Ford | Apr 18, 2019 | Color Theory, Design, User Interface and Experience Design, Web Design |

Can you guess which button is more accessible?

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An Emoji Guide for Marketers: Using Emoji Professionally

Posted by Siobhan Ford | Mar 21, 2019 | Design, Graphic Design, Illustration, Marketing |

Emojis have been around since the late 90s when they first showed up on Japanese phones.

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