Author: Siobhan Ford

For a Brief Moment in Every NASA Mission, Astronauts Become Designers

Posted by Siobhan Ford | Sep 3, 2019 | Design, Graphic Design, History, Illustration |

But for one brief moment during the flight preparations that will take them far beyond the reaches...

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Remembering Nüshu, the 19th-Century Chinese Script Only Women Could Write

Posted by Siobhan Ford | Aug 23, 2019 | Fine Art, History, Illustration, Inspiration, Print, Typography |

IN 1988, YI NIANHUA, A woman in her 80s, spent many evenings scribbling elegant characters at...

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Improving your ROI with Market Mix Modeling

Posted by Siobhan Ford | Aug 5, 2019 | Advertising, Analytics, Marketing |

These days, it’s rare to see websites that don’t promote themselves using multiple...

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What Are Data Visualization Style Guidelines?

Posted by Siobhan Ford | Aug 2, 2019 | Design, Graphic Design, Resource, User Interface and Experience Design, Web Design |

Organizations like Google and London City Intelligence recently extended their design systems to...

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The Age of Hyper-Personalization and AI

Posted by Siobhan Ford | Jul 26, 2019 | Artificial Intelligence, Machine Learning, Marketing, Tech |

When people spoke about personalization, all they meant was that a mail was introduced with a...

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