How Brands Win With An Owner’s Mindset
They’re so invested in the company, that is, that they feel and act like owners, something that can’t be said of the layers of staff and professional managers at large incumbents.
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Author: Siobhan Ford
Design And Creativity Is Top-Class Sport
Design, ProblemSolving, CreativeProblemSolving, Creativity
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The Design Doughnut Or What Is Good Design?
In designing products and services, design should make things more understandable, enjoyable, recognizable.
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Brands And The Changing Art Of Persuasion
Persuasion is not the most fashionable of brand P-words right now – that honor goes to Purpose.
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Every Design Needs Three Levels of Typographic Hierarchy
One of the most important elements for people looking at anything you design is the type.
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