Author: Siobhan Ford

Negative Space in Design: Tips and Best Practices

Posted by Siobhan Ford | Sep 12, 2018 | Design, Graphic Design, Resource, User Interface and Experience Design, Web Design |

We often think that silence, emptiness or colorlessness is bad for us.

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User research — what’s tomato ketchup got to do with it?

Posted by Siobhan Ford | Aug 31, 2018 | Design, Marketing, User Interface and Experience Design |

The iconic glass Heinz ketchup bottle was once a staple in family kitchens around the world.

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What my color-blindness taught me about design

Posted by Siobhan Ford | Aug 27, 2018 | Design, User Interface and Experience Design, Web Design |

Being color blind taught me why empathy is the biggest asset of a UX designer.

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Add some sprinkles

Posted by Siobhan Ford | Aug 24, 2018 | Design, User Interface and Experience Design, Web Design |

In design as in baking, you need to bake the cake before you add the sprinkles.

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Brand Advantage Is Built On Speed And Agility

Posted by Siobhan Ford | Aug 23, 2018 | Branding, Marketing, User Interface and Experience Design |

Assemble a thousand human minds in the same building, tell them to simplify something, and they will work hard to make it harder.

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