Demystifying The Design Process
There’s a common perception that design, like other creative activities, is mostly driven by creative inspiration, that is the work of a genius with deep natural talents.
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Author: Siobhan Ford
Listening vs. hearing: Effectively listening to users’ feedback
That day, we were having a discussion following a specific feedback given to us. “This is not...
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How Brands Build Strong Emotional Bonds
When both Hard Power and Soft Power are applied with synchronism by a brand in the marketplace, the stage is set for the utmost outcome: emotional bonding.
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8 Requirements For New Market Success
Why is it that some great ideas take forever to take root, whereas others flourish fast?
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8 Board Games So Beautiful, They’re Works Of Art
In an era before screens, people turned to other forms of entertainment to keep themselves occupied. In 18th- and 19th-century England, that meant board games.
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