How Brands Build Strong Emotional Bonds
When both Hard Power and Soft Power are applied with synchronism by a brand in the marketplace, the stage is set for the utmost outcome: emotional bonding.
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Author: Siobhan Ford
8 Requirements For New Market Success
Why is it that some great ideas take forever to take root, whereas others flourish fast?
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8 Board Games So Beautiful, They’re Works Of Art
In an era before screens, people turned to other forms of entertainment to keep themselves occupied. In 18th- and 19th-century England, that meant board games.
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Brands Must Move To Humanity-Centered Design
Artefact’s Rob Girling and Emilia Palaveeva wrote a piece in Fast Company exploring the crisis facing the design industry’s reigning paradigm: Human-centered design.
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The strange creatures called “Designers”
Most people find the Designer to be a rather friendly looking fellow. Usually cheerful, wearing his/her stylish poplin shirts, gently distracted by creative fantasies, mumbling fondly about Apple products and always up for a good doodling.
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