Author: Siobhan Ford
4 Ways to Implement Emotional Rewards on Your Website
The concept of emotional rewards is simple. It refers to any instance where a website reacts by giving you positive feedback in some way.
Read More
Demystifying The Design Process
There’s a common perception that design, like other creative activities, is mostly driven by creative inspiration, that is the work of a genius with deep natural talents.
Read More
Listening vs. hearing: Effectively listening to users’ feedback
That day, we were having a discussion following a specific feedback given to us. “This is not...
Read More
How Brands Build Strong Emotional Bonds
When both Hard Power and Soft Power are applied with synchronism by a brand in the marketplace, the stage is set for the utmost outcome: emotional bonding.
Read More