Author: Siobhan Ford

One Rule For Making Brands More Memorable

Posted by Siobhan Ford | Mar 27, 2018 | Branding, Marketing, User Interface and Experience Design |

Strictly speaking it’s not the past that shapes our future behavior but our memory of the past.

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How to Take Design Feedback from Non-Designers

Posted by Siobhan Ford | Mar 22, 2018 | Design, Design Thinking, User Interface and Experience Design |

There’s no shortage of great articles about how to give and receive design critiques.

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Contemporary Color Palette

Posted by Siobhan Ford | Mar 22, 2018 | Color Theory, Graphic Design, Resource, User Interface and Experience Design, Web Design |

Inspiration comes in many forms, sometimes in the form of a Contemporary Color Palette.

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Don’t take design critique as an insult

Posted by Siobhan Ford | Mar 22, 2018 | Design, User Interface and Experience Design, Web Design |

Design critique sessions are nothing new.

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Empathy Mapping: The First Step in Design Thinking

Posted by Siobhan Ford | Mar 21, 2018 | Design, Design Thinking, User Interface and Experience Design |

As UX professionals, it is our job to advocate on behalf of the user.

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