Design for our primal nature
Which brain are you designing for? And how can designing for our primal brain take our products to the next level?
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Author: Siobhan Ford
The Psychology Behind Creating A User Centered Design
Contrary to a popular belief, a successful product doesn’t only mean having a great UI and plenty of features. Every aspect of it revolves around its Usability.
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5 Mandates For Brand Citizenship
Businesses have the potential for effecting societal change in unprecedented ways.
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Gestalt Psychology and Why It’s Essential for Good Design
Why do we see what we do? What helps our brains perceive the world around us? What makes something poorly designed? Gestalt psychology helps us with all these questions and can be
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Gestalt principles in UI design.
Have you ever looked at the sky noticing an unusually shaped cloud, resembling a familiar animal or an object?
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