Most cities have brands. New York has a blocky typographic logo. Philadelphia’s logo is a graphic of the Liberty Bell, with the slogan “Life, liberty, and you.” But Gainesville, Florida, has gone in the opposite direction with its new identity: debranding, rather than rebranding.
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Saint Patrick’s Day provides a perfect opportunity to ponder how effectively your branding is helping your business stand out from the competition.
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Which person, from another field, do you think advertisers could learn most from? One name that might not spring to mind is Abraham Wald.
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An ancient feud rages at the very core of your creative endeavour: The rational logical you and its fuzzy intuitive rival are in constant dispute.
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Neanderthals died out about 60,000 years ago–and it may be associated with their poor artistic skills.
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