The fuel for ideas, change, growth. Not in the narrow sense of well-designed words and pictures (the work of ‘creatives’), but in the broader sense of having ideas and making them real (the work of ‘creators’).
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I have always been fascinated by the way the human mind works. I am also convinced that being familiar with cognitive sciences is one of the key skills of any designer.
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Stereotypes exist for a reason, patterns exist for a reason, typecast exists for a reason.
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“When we design well for disabilities, everyone benefits.” Those words, spoken by David B. Berman, ring so true.
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During a recent creative strategy session, I witnessed what psychologist Carl Jung referred to over a century ago as “an inner critic or judge who immediately comments on everything.”
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