To stay relevant in today’s rapidly changing marketplace you must change. ‘Adapt or die’ in evolutionary terms. If you stay the same or move too slow, you put your business at risk of not being here in the future.
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About a year ago, I took on the challenge of leading the effort to design a cohesive visual system for all of Facebook’s business products. We wanted to craft a consistent, satisfying, human experience worthy of the value our business products can unlock for both companies and people.
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As you probably already know, NASA makes their photo library publicly available. Thanks to this, from time to time there are devoted artists and space geeks who turn the images from NASA into something new and beautiful. This time, photographer Sean Doran took still photos of Jupiter and turned them into a mesmerizing animation.
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Recently, Heineken UK jumped on the “reconciling differences” bandwagon and released a spot where people with opposing views come to understand each other (better) over a beer. While some in the industry lauded the approach as the antidote to Pepsi’s debacle, others have observed a different set of tone-deaf mistakes that are every bit as gross.
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