According to a study by the Loyola University Maryland, colour is registered by the brain before either images or typography. The same study found that colour can increase brand recognition by up to 80 per cent.
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As a graphic designer, when a Google search tells you that you’re one in about thirty million results (calculated in 0.37 seconds), suddenly you can feel a little insignificant. Your website is your space to set out your stall and display your wares in the bizarre bazaar of the internet.
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When you think of bunions, and warts, the image of a blooming red rose may not immediately come to mind. But beautifully rendered flowers were often printed on medical advertisements in the late 19th century.
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Does it mean being an expert in the horizontal skills and tools required to be a good designer (or any other field for that matter)? Does it mean to be a domain expert and be able to have every information at the fingertips pertaining to that domain? Does it mean having a good work-life balance? Does it mean being a people manager? Does it mean working on a star product that users crave for? Or, a combination of all of these attributes?
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3-5 seconds! Yes that’s all it takes to make a great first impression. I know this sounds like an atrociously low time frame to create an impression, but that’s the way it is! What you see or hear in these initial few seconds, shapes your opinion of the person.
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