People Don’t Want Something Truly New, They Want the Familiar Done Differently.
I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll —
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Author: Siobhan Ford
The politics of a Galaxy Far, Far Away…
Star Wars, the films often strike a chord with the events in global and domestic politics. It is perhaps because the story is set in that galaxy far, far away that people can sometimes miss how closely real-world politics, and the politics of Star Wars, parallel one another— a process that has been apparent since 1977.
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The Six Attributes Of Human-Centric Brands
Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing. Equally important is to unveil the human side of brands that can attract customers. According to Stephen Sampson in his book Leaders without Titles, horizontal leaders have six human attributes that attract others to them, even though they have no authority over others.
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How Being Bored Out of Your Mind Makes You More Creative
Unless it turns out ennui is good for us. What if boredom is a meaningful experience—one that propels us to states of deeper thoughtfulness or creativity?
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Erik Kessels Explains How Personal Projects are the Key to Creative, Fulfilling Client Work
Earlier this year, a seemingly innocuous black-and-white photograph of a young girl on a fairground ride began appearing across cities, newspapers, scaffolding, bus stops—even in an art gallery. There was no caption, no clever copy trying to communicate a message. Just one image, of one girl, about whom viewers began to create their own narratives and ideas. Who was this girl?
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