BrandManagement Archives

30 Must Read Articles On Brand Management

by Joseph Fioramonti | Jan 7, 2020 | Advertising, Brand Strategy, Branding, BrandPsychology, Marketing | 0 |

ARTICLE SUMMERY: At this time of the year people and businesses like to look at the past in an...

3 MarTech Trends For 2020

by Joseph Fioramonti | Jan 3, 2020 | Advertising, Brand Strategy, Branding, Development, Machine Learning, Marketing | 0 |

ARTICLE SUMMERY: Be it marketing, branding or design it pays to keep up with whats trending in...

6 Ways To Measure The Value Of Brands

by Joseph Fioramonti | Feb 26, 2019 | Brand Strategy, Branding, Marketing, Resource | 0 |

“If this business were split up, I would give you the land and bricks and mortar, and I would take...

10 Reasons For Corporate Rebranding

by Joseph Fioramonti | Jan 10, 2019 | Branding, Marketing, User Interface and Experience Design, Web Design | 0 |

Sooner or later the time comes when brand change is...

Be the Brand You Want to Invite to Dinner

by Joseph Fioramonti | Dec 5, 2018 | Branding, Marketing | 0 |

I heard this recently at an industry event that reminded me of brand personality and the impact it can have on engaging audiences.

Seven Elements Of Impactful Brand Stories

by Joseph Fioramonti | Oct 15, 2018 | Branding, Design, Marketing | 0 |

A Nordstrom customer in the mid-1970s walked into the Fairbanks, Alaska, store and asked to ‘return’ two worn snow tires.

5 Ways To Surely Kill Brand Meaning

by Joseph Fioramonti | Aug 17, 2018 | Branding, Marketing, Web Design | 0 |

In 2016 the rising costs of chocolate ingredients put the Toblerone brand’s owner Mondelēz in a difficult position.

How to reawaken a brand’s heritage

by Joseph Fioramonti | Aug 16, 2018 | Branding, Design, Marketing | 0 |

Rebranding by going back to a brand’s roots has been high on the agenda in recent years, with widespread talk of the ‘retro design’ trend.

How Brands Build Strong Emotional Bonds

by Siobhan Ford | Jun 14, 2018 | Branding, Design, Development | 0 |

When both Hard Power and Soft Power are applied with synchronism by a brand in the marketplace, the stage is set for the utmost outcome: emotional bonding.

Brands Must Move To Humanity-Centered Design

by Siobhan Ford | Jun 4, 2018 | Branding, Design, Marketing, User Interface and Experience Design | 0 |

Artefact’s Rob Girling and Emilia Palaveeva wrote a piece in Fast Company exploring the crisis facing the design industry’s reigning paradigm: Human-centered design.