ARTICLE SUMMARY: As designers you know that the right font can put your project over the top. But there are times when no matter how hard you look you will not find that “just right” font for your project, it’s frustrating.
When that happens you have two choices, settle, or create your own. Creating your own font can be a powerful and creative endeavor that will help you solve specific design problems that existing fonts can’t.
“17 typography tips for creating your own fonts” By Jamie Clarke is a road map that will help you create the perfect font for your project. Some of his suggestions include
- Create a brief for you font design
- Make your fundamental font choices
- Start your font design from scratch
Custom typefaces can help a brand stand out. By using a unique font, companies create a distinct and memorable visual identity that sets them apart from competitors. As an example brands like Coca-Cola and Google have custom fonts that are instantly recognizable.
Your custom font allows for complete control over the visual style, ensuring it aligns perfectly with the intended mood, tone, or context. You can choose to design a playful font for a children’s brand or a sleek, minimalistic font for a tech company. A typeface design can reflect cultural, historical, or artistic influences. This is especially important when working on projects rooted in specific traditions or heritage.
This article is well worth reading and will help you rise to the challenge of creating the perfect font for your project.
Let us know what you think in the comments.
