ARTICLE SUMMERY: “8 Examples of Great About Pages” is a discussion about the need for trust in our brands in order to survive and thrive in the global market place.

Lexi Lu cites the 2019 Edelman Trust Barometer report that declining trust in brands can be more damaging to our bottom line than we think.

To help establish trust Lexi Lu has come up with an action plan to help gain the trust of our target audience, some of these actions include,

  • Label the Page Clearly
  • Add Social Proof
  • Answer the 5 W’s

As Lexi says, the function of these pages is to let your personality shine through so consumers get to know you, trust you, and hopefully do business with you.

Let us know what you think in the comments.