ARTICLE SUMMERY: People are so bombarded with ad campaigns coming at them from every direction that they are tuning out all marketing efforts and relegating them to background noise.
A SIMPLE GUIDE TO EXPERIENTIAL MARKETING is an article by Will Morris that seeks to help you stand out in in that sea of background noise.
Simply put, “Experiential marketing is a novel approach that aims to turn consumers from passive observers into active participants. Simply put, this strategy involves any type of activity that promotes a business, a brand, or a product.” Some of those strategies include,
- Conferences
- Parties
- Pop-Up Shops
- Meetups
In this new age of high tech marketing you must think beyond traditional and online marketing practices in order to stand out in your particular market place. This article by Will Morris is a good place to start thinking outside the box.
Let us know what you think in the comments.
