ARTICLE SUMMARY: If you’re involved in eCommerce you know the importance of the payment button. If the button is unclear, misplaced, or mistrusted, it can cause users to abandon their purchase.
Design choices like label clarity (“Pay Now” vs. “Complete Order”), secure iconography (like lock icons), and recognizable payment methods help reduce anxiety. A trustworthy payment button reassures users their money and data are in safe hands.
“Payment Button Design Best Practices” from uxplanet.org helps designers create buttons that are visually distinct and use direct, confident language, ensuring a seamless payment experience. Key suggestions include:
- Labeling the action clearly
- Use a visual style that will make button distinct
- Incorporate visual feedback during payment processing
The goal is to keep users from waiting too long to make a purchase and getting frustrated. Online shoppers have options, and if your checkout takes more than ten seconds, there’s a good chance they’ll abandon it in favor of a faster competitor.
Collecting payment involves far more than just adding a “Pay Now” button; keeping load times short, handling errors gracefully, and ensuring accessibility are only a fraction of what’s required for a seamless checkout experience.
This article will help you craft a payment button that will help turn first-time buyers into loyal customers. Let us know what you think in the comments.
