ARTICLE SUMMARY: There is no better feeling than sitting at your computer, ordering something online, and from start to finish everything was seamless. No slow website speeds, no difficulty finding the items you want, and no issues with payment or shipping. Just one smooth operation.
That’s known as a UX/UI dream come true. Let’s face it, most buyers will not remember how good the experience really was, but if anything had gone wrong, or was overly problematic, that customer will never forget, and probably never return.
Ryan Almeida’s “The psychology behind great UI design” is a deep dive into what it really takes to create a website that people will enjoy using, and, more importantly, remember how easy and problem free it was to use. Some of the topics discussed include:
- Your brain’s a lazy genius
- The “too many choices” problem
- The real UX villain: Uncertainty
There is more to great design than picking some nice colors and type. Creating effective, user-friendly products starts with a deep understanding of user psychology, how people think, what they feel, and why they act the way they do.
The goal of design is to create a meaningful and satisfying experience. Psychology provides the framework that will help build that experience, and in the process help build trust and credibility.
This is a great article for all designers looking to understand how psychology can enhance usability and create more engaging user experiences.
