ARTICLE SUMMARY: When it comes to design you have to be careful, depending on the size and scope of the project the last thing you need is the job spinning out of control.
To keep the project from running off the rails you need a process. A process that keeps the team focused and motivated to finish the job in a timely and professional manner meeting and beating the clients expectations.
“A product design process for the real world” by by Ted Goas looks at why we need a design process and draws on his own experience to help designers develop a process of their own. Some of the topics discussed are
- Discovery
- Definition
- Development
Having a process provides a clear, structured approach to creating products, ensuring that each phase—from ideation to launch—is systematically addressed. It puts the emphasis on understanding customer needs and preferences, leading to products that better satisfy market demands and user requirements.
A structured process helps manage resources efficiently, optimizing time, budget, and manpower to achieve the best possible outcome. With this thoughtful approach to product design, companies can stay competitive in the market by delivering superior products that stand out against competitors.
This is a great read for new or seasoned designers alike.
Let us know what you think in the comments.
